Apple Event Predictions

Update: Post event - I've striked out the things I predicted incorrectly.

First of all, I want to state that I do not write this post with insider tips of what is going to be released on Tuesday. I am also not arrogant enough to think that more than 5 people who read this post really care what i have to say on the subject. Instead, I write this mainly for my own amusement and enjoyment to publicly state what I think will be announced so as to see how right or wrong I was afterward. If any of this is interesting to you, then so much the better. A lot of what I'm to say you've probably read elsewhere already. By typing these words to pixel, I'm forcing myself to be honest and serious about what I want to commit to and not.

Getting that preamble out of the way, I am going to categorize my predictions into:

  1. What will be announced (Confident Yes)
  2. What won't be announced (Confident No)
  3. What might be announced (Unsure)

Confidently Yes

  • Two new phone models: iPhone 5S and iPhone 5C.
  • iPhone 5S in: White/Champagne, White/Silver, Black/Silver, Black/Black
  • iPhone 5C with plastic backs in assorted colors
  • iPhone 5C contains mostly or all iPhone 5 internals, with possible "weaker" components here and there.
  • iOS 7 GM demoed (and released to developers for download)
  • Sell and ship dates; pre-order Sept. 13 starting early in the morning, and delivered(FedEx/UPS) or on sale in store on Sept. 20.
  • iTunes 11.1 + iTunes Radio demoed; available for download late Sept 19/early Sept 20
  • AppleTV will receive some type of software update. Not sure on exact features as I haven't payed much attention to it in this beta period. AllThingsD said enchanced Home Sharing functionality to easily access your own content on foreign AppleTVs (as in ones at work or a friend's house). This plus whatever updates are being done to it to work with functionality being added in iOS 7.
  • iPhone 5S will be faster, have a better camera, support new AC Wifi get the picture. Almost all existing hardware components will improve in some way.

Confidently No

  • OS X 10.9 Mavericks will not be released
  • No 'iWatch' or whatever it is to be called (and I'm still not convinced this will ever be a product)
  • No new Apple TV hardware
  • No Mac Pro or any updates to any Macs

Not So Sure About

  • 128GB option for iPhone 5S Leaning yes. Somewhat confident
  • I'm not sure if we'll see new iPads and iPad minis, but I'm leaning towards a no given that would be a lot to announce during a single event and we've seen very little to no rumors about these. I believe the iPad event will be in October along with the new Macs and Mavericks. Leaning no. Somewhat confident.
  • iPhone 5S (maybe 5C too???) finger print scanner on the Home Button. There has been a lot of smoke about this one. Code for it was event found in the iOS 7 SDK. Leaning yes but not confident.
  • Pricing shift with regards to storage due to the 5C being introduced:
  • iPhone 5C will come in 2 sizes - 16GB and 32GB
  • iPhone 5S will come in 3 sizes too - 32GB, 64GB, and 128GB at the existing pricepoints we're used to. Leaning yes but not confident. I can't help but feel that 16GB is much too small of a storage size on their premium model 6 years in. Adding the "cheaper" iPhone 5C for casual customers allows them to keep a 16GB option and to entice those same people to spring for the 5S due to 32GB size option on the low end. While everything I’ve listed above are a lot of things, something seems missing. Perhaps there is some sort of surprise related to any of these things - or something else entirely? Only Apple knows for sure. And they tell us one way or the other, tomorrow.

The Coming Public Freakout About iOS 7

After listening to this week's Accidental Tech Podcast episode, something the hosts talked about stuck with me.

Remember "Antennae-gate"? What a stupid name for a stupid non-scandal scandal. What about the mainstream tech press freakout over Apple's refusal to allow Flash on iOS? That even prompted a letter from Steve Jobs. Have you noticed how Consumer Reports finds a new straw-man "issue" with each new Apple product over the last few years as an excuse to generate page views?

Keeping all of the above in mind, what do you think is going to happen in October, when the iPhone 5S/6 comes out with iOS 7? The vast majority of iPhone users, who have iPhone 4S or iPhone 4 devices (and aren't even aware of which device they have) and have been holding out for "the new iPhone" are going to buy the new device which will have iOS 7 on it. These are the very same users who do not follow tech news. They discover features of iOS 3/4/5/6 months or years after it is released because they do not read all of the extensive reviews that are published when ever Apple lifts their press embargoes the night before the new iPhone goes on sale.

Now imagine what is going to happen when they see iOS 7 for the first time after having had iPhones for 2-4 years already. We all know that people hate change. But these people in particular, really hate change. They are not technically savvy and have a difficult time learning/getting used to the technology they do have. Remember the loud, public freakout every time Facebook does yet another massive UI overhaul. If like me, you rarely use Facebook and don't really remember it - trust me, it happens. Consumer Reports will probably write a mostly positive review, but wont miss the opportunity to concern troll somewhere in the middle about Apple's changes in iOS 7. CNN, MSNBC, Fox, NBC, ABC, and CBS's token mainstream "tech" reporters will write articles pretending to care about the new phone and iOS 7, citing "concerns" about Apple's new design. They write about it simply because that's what everyone else is writing about. They can't be left out of the sheep herd of intellectually dishonest articles that the majority of mainstream tech press will write because it is the flavor of the week. They will use their standard arsenal of vagueness, hearsay, false premises, citing irrelevant facts, changing the subject, or questioning the motives of Apple rather than writing about the design itself or having insight into the changes. They will write their articles as if what they write actually means something and wont be forgotten four weeks later when these users have all gotten used to the changes in iOS 7. Three or four years from now, we will look back on October of 2013 and remember how ridiculously everyone reacted and note how, just like every other fake scandal about Apple since 2007, that it had no impact on anything of substance.

Remember people do not like change. People are superficial and vain, and thus react more loudly to things they can't avoid seeing. The changes being made in OS 7 are easy to see, and thus the reaction will be loud.

Disclaimer: I am not saying that there isn't anything wrong with iOS 7. It has been hashed out by many reputable designers, developers and tech press what are some legitimate issues with the new design. There has also been signs from the betas of iOS 7 that Apple is listening and making changes to fix these issues. I'm not referring to any of this in the above rant.

My Notes From Apple's WWDC Announcements


OS X Mavericks


iOS 7

iTunes Radio

  • Build your own playlist on any Apple device (Mac, AppleTV, iPhone, iPad)
  • The more music you listen to whether it is music you own, download or just play, stations will build around those selections intelligently.
  • Define your own rules such as "New station from song", "New station from artist", and a slider bar that allows you to tune between Top Hits, Mix, or Discovery.
  • Completely integrates with Siri.
  • Purchase songs for download directly into your collection.
  • If you subscribe to iTunes Match, then iTunes Radio is ad-free.
  • Station history is stored in iCloud and synced across devices.


New MacBook Airs - I noticed on Apple Store, that you can now configure a 13" MacBook Air with a 1.7Ghz processor, 8GB RAM and a 512GB SSD for $1849.

New Mac Pro (holy shit)

  • My next computer.

New Airport Extreme

  • Perfect timing for our new house for when I network everything.

Complimentary articles from reputable sites:

The Wirecutter's brief rundown of Apple's announcements.

MacStories Numbers Roudup