J. A. Ginsburg, writing on TrackerNews:
It is not a pretty picture. And, yes, SEO (Search Engine Optimization), the insidious practice of using keywords to game search results, is driving this race to the inane. The only metric that counts is popularity. “The problem is no one is searching for the Pentagon Papers,” notes Johnson, “No one is searching for high quality investigative reporting.” The next time someone asks me why I dislike SEO, I'm going to direct them to this piece.