M.G. Siegler, writing for Techcrunch:
In the bigger picture, this is something that Apple seems to understand time and time again that their rivals do not. Technology is an ever-important part of everyones’ lives, but the only way to make it truly accessible to the vast majority of users is to humanize it. That’s Siri. Google, Microsoft, etc — they all fail miserably at doing this. There are many good sections that it was hard to quote just a single paragraph. Read the entire article.