This was Apple's promo movie as shown during yesterday's event. I cannot think of one other company that I buy products from that does such a good job of tastefully promoting its own products such as this. And although I like to scold my wife from time to time by saying "you're falling for their marketing!", when I watch this video, I do not feel that it's marketing (of course it is) because I agree with it. Let's see Microsoft, Google, Motorola or HP do that.