Much Ado About Nothing

This morning, the New York Times published an article entitled "Apple Moves to Tighten Control of App Store".

The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store.

Apple rejected Sony’s iPhone application, which would have let people buy and read e-books bought from the Sony Reader Store.

Apple told Sony that from now on, all in-app purchases would have to go through Apple, said Steve Haber, president of Sony’s digital reading division.

Am I missing something? From reading the article, my understanding is that Sony tried to submit an app to the store that would allow in-app purchases. The Kindle or Nook apps, for instance, currently do not allow this either. When users click the various "store" links within these apps, it redirects the user to Safari. In other words, no ebook apps currently allow in-app purchases. It is my understanding that this has always been Apple's policy. Nothing has changed. Why is the New York Times feigning ignorance on this? Or are they really just that, ignorant.

The writers of the article, Claire Cain Miller and Miguel Helft go on to say:

The move could affect companies like and others that sell e-book readers that compete with Apple’s iPad tablet and offer free mobile apps so customers can read their e-book purchases on other devices. An iPad owner, for instance, has not needed to own a Kindle to read Kindle books bought from Amazon.

That may now change.

No, it will not.

Why have so many bloggers followed along with this incorrect narrative this morning? This is just Apple enforcing th same policy they always have had and Sony probably whining to the Times because they want special treatment.