The Essence of a Geek
ZDNet has a feature on The Essence of Geek, which looks at the rise of the geek (and the fact that everyone's turning into one), in the years post .com boom. From the article: "For a few years, an interest in computers and technology became inextricable linked with wealth and power -- geek became chic. Technology companies suddenly became the focus of the kind of attention that had been reserved for the music or fashion industries. In the UK TV makers even went so far as to create a hip series, Attachments, based around the antics of a tech start-up.
Article Blurb courtesy of Slashdot.