Marco Arment, at Marco.org writes:

I hastily built a basic site while I was waiting for the app to be approved. I only needed it to do two things: send people to the App Store, and show something at the sharing URLs for each article. Since The Magazine had no ads, and people could only subscribe in the app, I figured there was no reason to show full article text on the site — it could only lose money and dilute the value of subscribing. That was the biggest mistake I’ve made with The Magazine to date. The short of it is that if you subscribe to The Magazine on your iPad, you can now read articles via the website too. Non-subscribers can read one article per month, for free, as many times as they wish as well as share it. Any further articles read require a subscription to view. You can also save your free articles to Instapaper for reading later. Check it out.