David Sleight, writing on his website Stuntbox:

These days the most common answer I get to, “Why’d you pirate that?” isn’t, “It was free,” but, “It was the only way I could get my hands on it.” Or, “It was a bazillion times easier.” As Jeremy noted, users are correctly identifying Byzantine content delivery mechanisms as damage and routing around them. Here’s what content conglomerates need to realize: This is a good thing. Fantastic even. The audience is telling you, in no uncertain terms, they want your stuff. And they are telling you precisely what stuff. The people you’re calling “thieves” are telling you where you need to be. They are jumping through hoops only slightly less complicated than the ones you set out for them via official channels, displaying the sort of pent-up demand that should make you drool. This is what’s commonly referred to in business circles as an opportunity. An excellent post that I recommend you read in its entirety.