Building And Dismantling The Windows Advantage

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Horace Dediu, at Asymco:

Considering the near future, it’s safe to expect a “parity” of iOS+OS X vs. Windows within one or two years. The install base may remain larger for some time longer but the sales rate of alternatives will swamp it in due course. The consequences are dire for Microsoft. The wiping out of any platform advantage around Windows will render it vulnerable to direct competition. This is not something it had to worry about before. Windows will have to compete not only for users, but for developer talent, investment by enterprises and the implicit goodwill it has had for more than a decade. It will, most importantly, have a psychological effect. Realizing that Windows is not a hegemony will unleash market forces that nobody can predict. Horace outlines why all of these things will happen, based on years of data going back to the 80's and current trend-lines in this article. Great analysis.

iOS App Review: Newsify

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Finding A Replacement For Reeder

By grouping iOS apps into niche markets, aside from the static categories that Apple defines in the App Store, at the top of any list has to include RSS, To-Do, and Twitter clients. There are many options for these three types of apps to choose from, and everyone has their favorites. To-Do apps in particular seem to be all over the map with no clear favorite (except maybe Clear? Pun intended). However, with Twitter or RSS reading apps - Tweetbot and Reeder seem to be the clear frontrunners.

Newsify Logo and App Store Link

Recently Reeder pushed out a major update for the iPhone version of its iOS application. Many things have changed about it, the biggest changes being the user interface, and supported services. I didn't like either of these changes, as well as how Reeder seems to be promoting Readability over other offline reading services such as Instapaper or Pocket. My offline reading application of choice is Instapaper, and I dislike Pocket…but I very much dislike Readability due to their ongoing lack of respect for their cusomters and publishers.

iPhone running Newsify
Because of these reasons, and a few other minor subjective annoyances I have with the user interface of Reeder, I've been searching for a worthy replacement as my main iOS RSS client for about a year now. Without naming names, I've tried many of Reeder's competitors and not found any that I like sufficiently enough to use instead of Reeder. The last time I searched possible replacements about 6 months ago, I came up short. The other day, however, Reeder pushed out a new update for the iPhone version of their app. This new update shoves the Readability icon onto the top of the UI of every individual post. Even after going into settings and turning off Readability, the icon is still present which links to the mobilizer version of Readability. As I detest Readability, the company, and everything it stands for, this simply will not do. Thus began my search for a replacement once again. As I was writing this review, Reeder has pushed out an update that allows the end user to remove ther Readability mobilizer from view. Regardless of this, the direction the developer is taking this app has lead me to seek out alternatives. After a few searches, I came across Newsify. At first, the preview screenshots within the store did not get my attention, but after browsing a few other apps and then ranking them by high-ranking reviews, I came back to Newsify. Due to its price of $0.99, I threw caution to the wind and bought it.

Visual Design

So far, I couldn't be happier. I'll start with the icon, which you can see a little higher up in this article. I like the design and it looks nice on my homescreen (and for my iPad, on my dock). The icon design is clean and is easy to pick out from the rest of my home screen apps. Also, it is not blue…don't get me wrong, I love blue, but so many apps tend to go with that color. The entire UI of the application uses custom artwork and while some of the icons are similar to the default UIKit artwork, the developer has done a good job of using the same elements users are familiar with, such as the refresh circle, while making custom icons for the 'mark as read' menu or the sharing menu. Within a folder or 'all feeds' sub-menu, the application displays articles in a nice reader-friendly view giving beautifully formatted excerpts of each feed item with a thumbnail image if the article has one. See the below screenshot for an example. Newsify folder view.

Newsify showing the MacRumors feed view.

Animations

One of the features I liked about Reeder was the ability to pull-down on articles to move on to the next item. Mimicing Loren Brichter's pull-to-refresh idea, Reeder allowed a user o pull-down or pull-up on an article which would scroll down or back up to other feed items. Other Reeder competitors (Newsrack comes to mind) did not allow for this scroll motion, and instead, cramped up and down arrows into the top right corner of the user interface. In effect, this made reading items quite tedious when holding my iPad in portrait mode. I tend to hold my iPad from the bottom, especially when laying on the couch or in bed. Arrow controls in the top right corner caused me to have to constantly move a hand off the iPad to interact with those UI controls, while trying to continue holding the iPad with my other hand. This isn't horrible when reading longer articles but when skimming down a feeds list, it was very tedious. Newsify uses the same pull/push to progress gesture as Reeder, however, the animation that Newsify uses is very satisfying to use. It reminds me a lot of the original pull-to-refresh from Tweetie in its use. There is a suble arrow flip, from down to up or up to down as you pull or push, and beside this arrow, Newsify gives you a preview of the headline of the next or previous feed. It is very nicely done.

Settings

A point that may sometimes make or break an app (if there is a lack-thereof) are the settings. I am happy to report that Newsify offers a ton of custom settings for reading, fonts, sorting, refreshing, visual elements, home-screen options, and the ability to customize your sharing service options. Given that I want to eliminate seeing services I do not use, such as Readability, I greatly appreciate this. Another feature I appreciate is the ability to add, remove, and manage my feeds from within the application. Other competitors do not offer this feature, but instead force the user to log into reader.google.com to manage your subscriptions. Forcing me to log into a Google product never makes me happy.

The Developer

I reached out to the developer, Ben Alexander, to ask him a few questions about his application. Ben made Newsify by himself, doing all development and design. He launched the application on April 22, 2012, and says that it has been very successful so far. Apple even recently featured it in the App Store. When I asked Ben why he decided to develop and release an RRS client in an already crowded market for this particular niche, he said:

"As a Google Reader user, I was looking for a more visually interesting way to read RSS feeds. I couldn't find anything that was satisfying to me and thought others might feel the same way." Ben was also kind enough to talk about some upcoming features for Newsify: The next update will bring night mode, mark read while scrolling, tap and hold to mark read and a few other improvements. As for the previous releases on Newsify, there have been several updates to the app since release. Ben is doing an excellent job staying on top of things as far as updates. It is also one of the top RSS reader clients on the App Store based on positive ratings. I feel fairly confident Ben will continue to activley develop this app for some time which makes me at ease with choosing this as my RSS reader.∗

Does Google Have Any Social Skills At All?

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Sam Biddle, at Gizmodo:

Everything new from Google is prima facie fantastic, and served with the best intentions. Google is a monolithic company, sure, but it's filled with geniuses who want to make your life easier through technology. Nobody's faulting their ambition, or questioning its motives. But we have to wonder: Are these new things meant for regular people, or the data-obsessed, grace-deficient Silicon Valley nerd vanguard? As much as we wish it weren't so, the answer seems a whole hell of a lot like the latter. That the company responsible for Android is still building for robots. In each case, Google has balanced on golden fingers a product—clearly with a lot of time, thought, and money behind it—that just doesn't seem to jibe with the way we actually live our lives. There isn't any lack of effort or innovation here, but rather a gaping disconnect between the way data geeks and the rest of us see the world. What happens when you fill a company with socially inept software engineers and allowing essential things like design take a back seat to engineering. That you can get the light bulb to work is not the ultimate goal. People have to want to use the light bulb.

Preview Of An Upcoming Vanity Fair Piece On Microsoft's Downfall

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Two time George Polk Award winner Kurt Eichenwald, at Vanity Fair:

Eichenwald’s conversations reveal that a management system known as “stack ranking”—a program that forces every unit to declare a certain percentage of employees as top performers, good performers, average, and poor—effectively crippled Microsoft’s ability to innovate. “Every current and former Microsoft employee I interviewed—every one—cited stack ranking as the most destructive process inside of Microsoft, something that drove out untold numbers of employees,” Eichenwald writes. “If you were on a team of 10 people, you walked in the first day knowing that, no matter how good everyone was, 2 people were going to get a great review, 7 were going to get mediocre reviews, and 1 was going to get a terrible review,” says a former software developer. “It leads to employees focusing on competing with each other rather than competing with other companies.” I've read several other articles by reporters who've read an advanced copy of the entire piece (which is much bigger than the preview I've linked to above) and if what they write is true, it should be a great read.

The Camera You Have With You

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Marco Arment wrote an excellent post tonight:

As part of my 2012 computer-setup shuffle, I also replaced my laptop with a Retina MacBook Pro, and the first thing it screams for is a high-resolution desktop wallpaper. Great, I thought, I’ll just use one of my photos. (On my desktop, I use a solid gray background, but on my laptop, I like to have a bit of fun. And it would be a crime to put a solid gray background on that screen.) Almost nothing I’ve shot since 2010 is usable. Marco came to this realization because he has been using his iPhone 4 and now, 4S due to it being the first iPhone camera that was a "good enough" replacement for an actual point & shoot camera. And because you always have your iPhone with you, it is way easier to use what you have in your pocket than go hunt for your DSLR or carry it around with your when you're out of your house. I do the exact same thing, and have done so ever since I got my iPhone 4 in the summer of 2010 (which I've now replaced with a 4S as well). Marco makes an excellent point though, we're all going to regret this in 5-10 years when all of our screens are Retina-class and the photos we took from 2010-20?? look like shit. Marco's solution is to go back to using his 5D MK II. I only own a Canon 40D myself which is really showing it's age. Because of this, and because I do not have a spare $3000 I can afford to spend on a 5D Mk III, his point has me browsing Amazon.com and looking at Canon's recent small point & shoot options. The S100 looks like a solid candidate. Off to DPReview I go... Update: John Yuda makes an excellent point.

Sorkinisms

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Sure, Sorkin reuses a lot of phrases, but I would make the point that, you can usually tell when things are designed by the same designer too. This is a fantastic super cut, of what I could say, are some of my most favorite movies & TV shows of all time. Why all the contrarian Sorkin hate all of a sudden? Perhaps you should go back to your Kardasians (who up until recently I thought lived near Deep Space Nine and flew around in Galor-class Warships) and shitty reality programming. I'll delight in the wit that is Sorkin.