Think Different: Steve Jobs on Marketing
From Jason Kottke:
One of the first things that Steve Jobs did after taking over as Apple's interim CEO in 1997 is to get Apple back on track with their branding. In this short presentation from '97, Jobs talks about branding & Apple's core values and introduces the Think Different campaign.
That might be one of the best five minute explanations of good branding out there. The campaign was very successful in rehabilitating Apple's image with the press and public.
What's interesting is how the iPad and iPhone advertisements focus almost entirely on the product. Apple no longer has to infer that their products are the best by showing you pictures of Albert Einstein and Amelia Earhart...they just show you the products and you know. But I don't see Jobs doing a "fake it 'til you make it" branding presentation anytime soon. :)
Cee Lo Green - Official Video for F**K YOU
The official video is out for “F**k You” by Cee Lo Green, a follow-up to the original typographic themed video for the song that came out last month. It’s off his upcoming album The Lady Killer, which is now available for pre-order.
The new video
The original typographic themed video that went viral last week, in case you missed it:
Dancing At The Movies
From the author, Mart138 on youtube:
A collection of dance clips from almost 40 movies from dance movies to comedies, from Fred Astaire to Micheal Jackson.
11foot8, Videos of Trucks Hitting Low Clearance Overpasses
11foot8.com, a website featuring a collection of videos showing trucks hitting low clearance overpasses.
Craig Ferguson's Many Musical Intro Covers
I've been a fan of Craig Ferguson for several years, especially after this aired: Part 1, Part 2. I think he is one of the most genuine people on TV.
What I love about him is his utter disregard for making a complete fool of himself every night without shame. Occasionally he will replace his before-the-credits intro to his show with a music-video-cover which usually include costumes. I've been lucky enough to watch a few of these shows, but I stumbled across one of these on Youtube over the weekend and noticed that he's actually done quite a few of these. I felt compelled to make you aware of them all, because they're all great.