Why Microsoft Should Screw Its Hardware Partners

Mat Honan's first article at his new (old?) job over at Wired:

And then there are tablets. Microsoft isn’t even close to being a player in the tablet business, which is dominated by Apple and Android. (And, in all reality, Android is but a twee little sideshow relative to the iPad.) Many of Microsoft’s desktop partners have gone full-tilt toward Android tablets, so they’re already competing with Microsoft. So Microsoft’s best bet is to prove there’s a market in Windows tablets — which shouldn’t be hard given how abysmal Android tablets are.

Dropbox Doubles Space For Pro Users

Dropbox just announced on their blog that all Pro account users are getting free storage upgrades. * 50GB $10 accounts now become 100GB accounts. * 100GB $20 accounts now become 200GB accounts. * a new 500GB account option will be available (pricing not announced) The changes go live tonight. This is great.

Complaints About Apple's New Podcasts App

My Podcast Listening History

Going back many years, to early 2005, when I started listening to Podcasts, I've always used iTunes to do so. Apple added the Podcast Directory to iTunes on 28 June, 2005. I honestly don't remember how I listened to Podcasts from March/April until June - I think I downloaded them manually - but from June 2005 until about 2 months ago, I used iTunes exclusively. At first, I used my 3rd generation iPod, then my 4th, then my 5th. In 2008, when I got my first iPhone, the 3G, I abandoned my iPod and switched to using the podcasts section of the music app on the phone instead. When the iPad came out in 2010, I expanded my podcast listening habits to the podcasts portion of the music app on that device as well. Why am I telling you all of this? I wanted to make the point that I am a long-time user of Podcasts in iTunes, from the beginning, and am intimately familiar with how iTunes, iPods, iPhones and iPads have functioned with regards to podcasts. In the last couple years, I have not made the switch to any alternative podcasting apps (until recently). Now that we've established what I hope you will take as my qualifications to bitch about this subject, I shall now lodge my complaints.

Reasons For Wanting To Switch

Over the last couple of years, I have been slightly annoyed that, using the model I've outlined above, in order to receive new episodes of a podcast that come out when I'm not at home, I must go into the iTunes app on my iPhone or iPad, manually search for the podcast, and manually download it. There was not a way within the app to search for new episodes, especially if it is a podcast that I do not keep played versions on my device once listened to. Once an episode gets deleted, the podcast disappears from the Podcasts section of the Music app. This was incredibly frustrating. A month ago, I finally made the decision to stop using iTunes for podcasts and to research both Downcast and Instacast, two of the leading 3rd party iOS podcasting applications. Both are highly rated in the store and very popular. Without going into specifics, and based on Marco Arment's endorsement, I chose Downcast. Now, while Downcast still has its faults, I had been using it fairly well for 2-3 weeks. Then Apple released Podcasts. Because Podcasts was produced by Apple - I assumed it would have superior iCloud features, do everything the Music app did, and had been instilled with features that the Music app did not do previously. I was partially right, but mostly wrong...

The User Experience or The Beginning Of My Ranting

I will now list everything I've found that the application falls short on. When it was built into Music, I could partially understand, which is why I sought out Downcast. But now that Podcasts is separate - I no longer grade it on a curve but expect it to do at least 80% of what Downcast or Instacast do. Sadly, it does not. First of all - the application is limited to downloading files less than 50MB in size. As I understand it, this is a limitation across all iOS applications when on 3G - but as about 1/2 of all podcasts I listen to are greater than 50MB in size…well you can see why this is an issue. Next, whenever the user starts listening to an episode, the album artwork covers up the play/pause/forward/reverse controls for the episode. The user must swipe upward to reveal these controls. In the 7 years I have been listening to podcasts I do not think I have ever cared about the album artwork of a podcast while listening, however, I usually need to access the controls from 0-5 times during an episode. This extra swipe to access them each and every time is tedious, to say the least. Next…reel to reel tape? Are all of the designers that Apple assigned to work on this application over the age of 40? I'm 30 and the last time I recall seeing a reel to reel tape machine in was sometime in elementary school during the 80s when my poor, rural county was still using 20 year old equipment because they couldn't afford to purchase anything better. And yes Apple, I get it…in order to be a designer at Apple one must pass an extensive Dieter Rams fetish test, but enough with the god damned skeumorphism already. The tape deck is beautifully done! Kudos to you! But podcasts are 7 years old. I would wager than 75%+ of all podcast listeners are less than 35 years old. We don't need to be hand-held to explain the UI to us, no matter how cute you think it is. How about you give us controls that makes the forward and reverse buttons not be placed directly next to the play/stop button huh? That is the kind of user interface design I can get behind. While I'm on that subject - why is it that when I try to pause or unpause an episode from the button on my headphones it now works about 50% of the time? The old Music app worked almost 90-100% of the time. As of now, I hit the button and it's as if I am pulling a slot machine lever in order to be able to pause an episode without having to remove my iPhone from my pocket to do so. Lucky me! And when I receive a call or use Siri, the application almost never resumes playing (as the old Music app used to do). Furthermore, when I mark an episode as played….put the phone in my pocket, and then pull it out later - why is it marked as unplayed again? And why do you keep randomly re-downloading episodes I've deleted…and marking them as unplayed too? Also, why is it that I can make a bunch of changes (listen to episodes, delete episodes, download new ones) and then dock it with my computer to sync with iTunes - the application doesn't sync all of my changes back to the computer, but instead, the comptuer overwrites the application. Does your sync workflow not follow chronological order of changes? Do you understand how infuriating this is? And finally - iCloud sync. Or not. Because apparently, the ONLY thing Apple syncs over iCloud is an episode's play-state. To be more specific, if I am listening to Back To Work, and am on minute 35, pause it, pick up my iPad, it will also have Back To Work on minute 35. This is the only thing you sync. C'mon Apple. You're APPLE for pete's sake. Sync my entire list of podcast subscriptions. Sync their play/unplayed state. Sync whether I have the episode still (even though I've listened to it) or deleted it. Downcast does this. Instacast does this. That you do not do this is pathetic. I'll stop ranting here, but I warn you - if you've made the switch to Downcast or Instacast, and are tempted to switch back to using Apple's Podcast app - DON'T. Perhaps Apple will slowly iterate this application into an Apple-like level of quality in 2-3 years, but as of right now, this application behaves like an engineer with a Dieter Rams fetish who works at Google made it.

Building And Dismantling The Windows Advantage

Horace Dediu, at Asymco:

Considering the near future, it’s safe to expect a “parity” of iOS+OS X vs. Windows within one or two years. The install base may remain larger for some time longer but the sales rate of alternatives will swamp it in due course. The consequences are dire for Microsoft. The wiping out of any platform advantage around Windows will render it vulnerable to direct competition. This is not something it had to worry about before. Windows will have to compete not only for users, but for developer talent, investment by enterprises and the implicit goodwill it has had for more than a decade. It will, most importantly, have a psychological effect. Realizing that Windows is not a hegemony will unleash market forces that nobody can predict. Horace outlines why all of these things will happen, based on years of data going back to the 80's and current trend-lines in this article. Great analysis.

iOS App Review: Newsify

Finding A Replacement For Reeder

By grouping iOS apps into niche markets, aside from the static categories that Apple defines in the App Store, at the top of any list has to include RSS, To-Do, and Twitter clients. There are many options for these three types of apps to choose from, and everyone has their favorites. To-Do apps in particular seem to be all over the map with no clear favorite (except maybe Clear? Pun intended). However, with Twitter or RSS reading apps - Tweetbot and Reeder seem to be the clear frontrunners.

Newsify Logo and App Store Link

Recently Reeder pushed out a major update for the iPhone version of its iOS application. Many things have changed about it, the biggest changes being the user interface, and supported services. I didn't like either of these changes, as well as how Reeder seems to be promoting Readability over other offline reading services such as Instapaper or Pocket. My offline reading application of choice is Instapaper, and I dislike Pocket…but I very much dislike Readability due to their ongoing lack of respect for their cusomters and publishers.

iPhone running Newsify
Because of these reasons, and a few other minor subjective annoyances I have with the user interface of Reeder, I've been searching for a worthy replacement as my main iOS RSS client for about a year now. Without naming names, I've tried many of Reeder's competitors and not found any that I like sufficiently enough to use instead of Reeder. The last time I searched possible replacements about 6 months ago, I came up short. The other day, however, Reeder pushed out a new update for the iPhone version of their app. This new update shoves the Readability icon onto the top of the UI of every individual post. Even after going into settings and turning off Readability, the icon is still present which links to the mobilizer version of Readability. As I detest Readability, the company, and everything it stands for, this simply will not do. Thus began my search for a replacement once again. As I was writing this review, Reeder has pushed out an update that allows the end user to remove ther Readability mobilizer from view. Regardless of this, the direction the developer is taking this app has lead me to seek out alternatives. After a few searches, I came across Newsify. At first, the preview screenshots within the store did not get my attention, but after browsing a few other apps and then ranking them by high-ranking reviews, I came back to Newsify. Due to its price of $0.99, I threw caution to the wind and bought it.

Visual Design

So far, I couldn't be happier. I'll start with the icon, which you can see a little higher up in this article. I like the design and it looks nice on my homescreen (and for my iPad, on my dock). The icon design is clean and is easy to pick out from the rest of my home screen apps. Also, it is not blue…don't get me wrong, I love blue, but so many apps tend to go with that color. The entire UI of the application uses custom artwork and while some of the icons are similar to the default UIKit artwork, the developer has done a good job of using the same elements users are familiar with, such as the refresh circle, while making custom icons for the 'mark as read' menu or the sharing menu. Within a folder or 'all feeds' sub-menu, the application displays articles in a nice reader-friendly view giving beautifully formatted excerpts of each feed item with a thumbnail image if the article has one. See the below screenshot for an example. Newsify folder view.

Newsify showing the MacRumors feed view.

Animations

One of the features I liked about Reeder was the ability to pull-down on articles to move on to the next item. Mimicing Loren Brichter's pull-to-refresh idea, Reeder allowed a user o pull-down or pull-up on an article which would scroll down or back up to other feed items. Other Reeder competitors (Newsrack comes to mind) did not allow for this scroll motion, and instead, cramped up and down arrows into the top right corner of the user interface. In effect, this made reading items quite tedious when holding my iPad in portrait mode. I tend to hold my iPad from the bottom, especially when laying on the couch or in bed. Arrow controls in the top right corner caused me to have to constantly move a hand off the iPad to interact with those UI controls, while trying to continue holding the iPad with my other hand. This isn't horrible when reading longer articles but when skimming down a feeds list, it was very tedious. Newsify uses the same pull/push to progress gesture as Reeder, however, the animation that Newsify uses is very satisfying to use. It reminds me a lot of the original pull-to-refresh from Tweetie in its use. There is a suble arrow flip, from down to up or up to down as you pull or push, and beside this arrow, Newsify gives you a preview of the headline of the next or previous feed. It is very nicely done.

Settings

A point that may sometimes make or break an app (if there is a lack-thereof) are the settings. I am happy to report that Newsify offers a ton of custom settings for reading, fonts, sorting, refreshing, visual elements, home-screen options, and the ability to customize your sharing service options. Given that I want to eliminate seeing services I do not use, such as Readability, I greatly appreciate this. Another feature I appreciate is the ability to add, remove, and manage my feeds from within the application. Other competitors do not offer this feature, but instead force the user to log into reader.google.com to manage your subscriptions. Forcing me to log into a Google product never makes me happy.

The Developer

I reached out to the developer, Ben Alexander, to ask him a few questions about his application. Ben made Newsify by himself, doing all development and design. He launched the application on April 22, 2012, and says that it has been very successful so far. Apple even recently featured it in the App Store. When I asked Ben why he decided to develop and release an RRS client in an already crowded market for this particular niche, he said:

"As a Google Reader user, I was looking for a more visually interesting way to read RSS feeds. I couldn't find anything that was satisfying to me and thought others might feel the same way." Ben was also kind enough to talk about some upcoming features for Newsify: The next update will bring night mode, mark read while scrolling, tap and hold to mark read and a few other improvements. As for the previous releases on Newsify, there have been several updates to the app since release. Ben is doing an excellent job staying on top of things as far as updates. It is also one of the top RSS reader clients on the App Store based on positive ratings. I feel fairly confident Ben will continue to activley develop this app for some time which makes me at ease with choosing this as my RSS reader.

Does Google Have Any Social Skills At All?

Sam Biddle, at Gizmodo:

Everything new from Google is prima facie fantastic, and served with the best intentions. Google is a monolithic company, sure, but it's filled with geniuses who want to make your life easier through technology. Nobody's faulting their ambition, or questioning its motives. But we have to wonder: Are these new things meant for regular people, or the data-obsessed, grace-deficient Silicon Valley nerd vanguard? As much as we wish it weren't so, the answer seems a whole hell of a lot like the latter. That the company responsible for Android is still building for robots. In each case, Google has balanced on golden fingers a product—clearly with a lot of time, thought, and money behind it—that just doesn't seem to jibe with the way we actually live our lives. There isn't any lack of effort or innovation here, but rather a gaping disconnect between the way data geeks and the rest of us see the world. What happens when you fill a company with socially inept software engineers and allowing essential things like design take a back seat to engineering. That you can get the light bulb to work is not the ultimate goal. People have to want to use the light bulb.

Preview Of An Upcoming Vanity Fair Piece On Microsoft's Downfall

Two time George Polk Award winner Kurt Eichenwald, at Vanity Fair:

Eichenwald’s conversations reveal that a management system known as “stack ranking”—a program that forces every unit to declare a certain percentage of employees as top performers, good performers, average, and poor—effectively crippled Microsoft’s ability to innovate. “Every current and former Microsoft employee I interviewed—every one—cited stack ranking as the most destructive process inside of Microsoft, something that drove out untold numbers of employees,” Eichenwald writes. “If you were on a team of 10 people, you walked in the first day knowing that, no matter how good everyone was, 2 people were going to get a great review, 7 were going to get mediocre reviews, and 1 was going to get a terrible review,” says a former software developer. “It leads to employees focusing on competing with each other rather than competing with other companies.” I've read several other articles by reporters who've read an advanced copy of the entire piece (which is much bigger than the preview I've linked to above) and if what they write is true, it should be a great read.