Podcasting’s Reluctant Evangelist
"Just 10 months ago, Leo LaPorte stood before attendees of the first-ever Podcast and Portable Media Expo and said he didn't ever want to take advertising on his wildly popular programs. Sell your air, he said, and you sell at least a part of your soul.This weekend, at the 2006 PME in Ontario, California, his second consecutive keynote address was a bit different. His programs have been sponsored by Dell, Visa and T-Mobile in recent months, and he declared podcasting "the best advertising medium ever."
Yet the 49-year-old host of This Week in Tech is so beloved that it was tough to find anyone who had heard both addresses and thought he was hypocritical. LaPorte acknowledged he had hoped a listener-supported business model would work, but quickly realized it wouldn't and advertising didn't have to ruin the show.
Indeed, in a world where stars become despised and their every perceived fault and mistake assaulted by jealous rivals, LaPorte has remained arguably the most popular person in podcasting. When Leo changes his mind about something, it is seen not as a flip-flop but rather as a reflection of the evolution of the medium as a whole.
That, his admirers say, is because no matter how big LaPorte becomes, he's also been self-effacing and friendly and, most importantly, involved in a variety of tech communities."
Read the rest of the article over at Wired News.



