SXSW 2010, The Pitchforks Come Out Once Again (hey, it rhymes)

As my previous post noted, Evan Williams was the Keynote Interview on Monday at South By Southwest Interactive at 2:00 pm (SXSWi). I stopped writing that post shortly after the one good quote that Evan made about openness because the wheels began to fall off of the wagon of the interview at that point

In 2007, Sarah Lacy famously crashed and burned when she interviewed Mark Zuckerberg, CEO of Facebook, at SXSWi. Lacy was criticized for asking softball questions and generally getting too personal and seeming too comfortable with her interview subject. The Twitter backchannel, or conversation of audience members on Twitter while the interview was going on resembled a virtual pitchfork and torch mob who revolted in mid-interview. Things only got worse when Lacy turned over the interview to Q&A from the crowd when the crowd started to get audibly frustrated and hostile. It went down in history as the most notorious SXSWi Keynote Interview and many thought it's lessons would prevent anyone else from ever flopping an interview with a tech illuminati again.

That all ended today. One half-hour before the interview began, the room started to fill quickly. My wife and I arrived about 15 minutes before it began and had considerable trouble finding 2 seats next to one another near the back of the room on the left side. Several announcements were made for audience members to fill in seats and the interview started a bit late as more people tried to squeeze in. Many people were standing along the walls and near the back. And then it began

Umair Haque and Evan Williams walked onto the stage from the right. They quickly sat down and it took a minute or so for Umair to clear up a microphone issue he was having. At that point they briefly mentioned that Evan had an announcement to make about their new @anywhere feature they were rolling out soon. Evan breezed over this information rather quickly, showed a very short video demo, and they both moved past the news. I think many people were still contemplating this news, and wanting more info, when Umair started talking about anything and everything except what the audience wanted to hear from the interview. Within 20 minutes people started standing a leaving. I began to notice snarky tweets coming across my stream from people I follow noting that Umair kept talking about his own personal stories with twitter and his own blog posts. He would sometimes take 2 or 3 minutes to ask a question and then jump in quickly after only letting Evan talk for a short bit. His questions were uninteresting and boring. Consequently, whenever he allowed Evan to answer a question at length, his only response would be "Interesting." or "Fascinating". People started to make jokes on Twitter adding fascinating after their tweets mocking him.

Oh and during all of this? People were leaving. Now just a few people, but a LOT. 1/2 hour into the interview there was almost a line to get OUT of the Keynote because the volunteers weren't letting people leave through the rear doors, but instead, out of a set of large double doors on the side of the hall. This was because the hallway outside the keynote had already gotten so crowded from people leaving that people had no where to go once they got outside. My wife and I stuck it out until about 15 minutes before it was over. By the time we left at 3:00 (the interview ran until about 3:15 I think) there was a sea of empty chairs with a person or two every 2 or 3 empty chairs. I guess that about 60% (or more) had left at that point. You can check out some of these articles on other sites to see what people were saying on twitter. Look for yours truly in the Huffington Post one.

Venture Beat
Silicone Alley Insider
Techcrunch
Gawker

Twitter launching new @anywhere platform for websites

Evan Williams, CEO of Twitter, announced during his Keynote Interview today at South By Southwest Interactive, that Twitter is rolling out their new @anywhere platform.

Twitter CEO @ev Williams Interview:

It integrates Twitter accounts into your website. When users click a link, they can follow your writer, see her latest tweet, etc on your site. This information is provided by small modal overlay popups. This is an obvious value-add for content/media websites. Twitter is launching with 10,000 sites including NY Times, Huffington Post

From the Twitter blog:

When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more. You could follow any account and be followed by any account. As a result, companies started interacting with customers, celebrities connected with fans, governments became more transparent, and people started discovering and sharing information in a new, participatory manner.

We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere. Twitter will be part of our favorite sites!

logos
When we're ready to launch, initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

Later in the interview, Evan was asked what he thought about his company, with regards for openness. Evan responded by saying that they had a lot of discussions at Twitter of whether to use the word 'open' or 'transparency'. His conclusion was that, "A window is transparent but a door is open." He said that they always try to proceed down the road of openness. We have of course seen this with how 3rd party developers are able to use the versatile Twitter API to use twitter in many ways, from 3rd party apps to social media mashups with other services, such as Foursquare or Gowalla.

What Are Twitter Lists & Why I Think They're a Big Deal

Twitter has begun rolling out Twitter Lists to a limited number of users, starting yesterday (Oct. 16, 2009). When I noticed several of my followers discussing this, I went to check my own twitter profile and was presented with the image above. I did not notice the "don't tweet about it yet" message until after I'd already done so, and a follower pointed this out to me who also had lists enabled. Soon thereafter, tons of Tech blog's were posting about it as well, so I am going to take the liberty to follow suit.

First of all, I am very excited by this feature and look forward to the near future when all users have this enabled. In short, I've wanted a native Twiter feature such as this for a while now, since I feel in love with Tweet Deck & Nambu's "Groups" feature within their Twitter clients. I've sort of limited myself to following around 400 people because I've found that after much more than that, my Twitter stream becomes very hard to keep up with without checking it constantly throughout the day. When I used to use very-unstable-and-crashy Nambu and then very-bloated-and-inelegant-non-mac-like Tweet Deck, I loved the ability to group people I follow for easier filtering of their content. Brizzly, the web-based Twitter client that I recently got an invite to, has a 3rd party feature built into their app which enables similar functionality. After using all three of these clients, I've found myself using Tweetie for Mac once more (and eagerly awaiting Tweetie 2 for Mac). According to Tweetie's developer, Loren Brichter, Tweetie 2 for iPhone and the upcoming Tweetie 2 for Mac will both support the Twitter Lists feature nativley. So what are Twitter lists?

This is an example of a list I made last night. This list simply contains all people that I follow on Twitter whom I know to live in the Washington D.C. area.

As you can see on the right, the amount of people on this list is the amount of people this list is following. The amount of followers this list has, is basically the amount of people who've subscribed to this twitter list.

At first, I was hesitant to press that Follow button as I was not sure what would happen. Would I suddenly start following this lists of 200 tech bloggers that Scoble created? Alas, no. It simply subscribes you to that follower list. Those followers' tweets do not automatically appear in your twitter feed unless you follow the members individually. Subscribing to a list simply saves it in the right-side-column of your twitter profile page. When you click one of these bookmarked lists, you can then see the tweets of the people who are on the list.

Twitter Lists can be public or private. While I keep a private list of 'essential' Twitterers that, when on a busy day, these are the only people I really care about not missing any of their tweets. This list has around 20 people on it. So as to not hurt anyone's feelings, it's a private list. No one can know that they didn't make the cut. Public lists, however, are why I think this will really take off. Follow Friday? Twitter's Suggested Users List? Both concepts are now obsolete. Now anyone can play the role as social curator and group interesting people together in any way want all while sharing these lists with anyone who may want them. This is going to be big, if for no other reason, providing an easy mechanism to share followers.

 

 

Tweetie 2 for iPhone and Mac Has Been Announced

Within the last 24 hours, two notable reviews have been posted of the upcoming Tweetie 2 for the iPhone which is a complete re-write of the source code of the app. 

I highly recommend both to learn more about the upcoming features and improvements to the app:

 

Loren Brichter, the developer of Tweetie, posted a tweet today stating that he submitted the final build of 2.0 to Apple on the night of Sept. 29th for Apple to review & post to the App Store. I hope sooner, rather than later, considering recent App Store approval controversies.

Yesterday, after Loren's initial blog post announcing the upcoming App improvements, I @'ed him to ask if he would please restore the wonderful blue color the initial version 1.0 used (on the mac)  to highlight tweets as you scrolled through them with your keyboard arrow keys. Shortly after 1.0 was removed, a certain percentage of it's users complained about this color choice. Loren chose to remove the blue and set it to white. I was a part of the OTHER group of users that hated the new white color, but preferred the original blue.   He responded to me via his @atebits_support account, and while I wish he would have been a little more specific, I now look forward to a color selection drop down box. Hopefully.

I wont even begin to go into all of the upcoming new features and changes to the app. That's why I linked the two reviews above. Read those. I will say that, after reading those, I'm looking forward to Tweetie 2 with earnest on both my Mac and iPhone.